Thursday, November 5, 2015

What Are You Watching?

      Do you remember sitting on the couch watching your favorite television show? While things are getting intense, all of sudden it went to commercials? For some people, people despise commercials since they rather continue watching their show continuously without being interrupted. However, commercials are businesses trying to promote their product, organization, or beliefs that they are trying to endorse. While creating a commercial, the whole objective is to instantly grab the attention of the viewer. Once the viewer attention is grabbed, the people that creates the commercial aims to persuade the viewer to buy or tune into their product or company. So, what are things that will get the attention of mass viewers?
      It so happens that one of the most manipulative way how to persuade men to be engaged in the commercial is to have "beautiful" women participate in the commercial. For those that do not know why "beautiful" is quoted, it is quoted since social media, reality, and commercials define "beauty" through visual than the actually definition. The actual definition of beautiful is: pleasing the sense or mind aesthetically. However, the visual conveys women that have skinny waist, big cleavage, and of course, big rears. This is what the media THINKS is appealing to the sense or mind. However, they are a lot of beautiful women that do not fit into this generalization of beauty. But the media does not portray it as much as they should.
      How many commercials do you see on a daily basis promoting all types of beauty? When I say all, I am depicting women in all sizes and shapes instead of the typical image commercials endorse. Of course there are some commercials that do, but it is displayed at a high frequency. Because of that, this gives the women an internal reflection of where they stand to other females by comparing themselves to the ones that they see. This causes low self esteem and depression for some since the ones that are on television looks nothing like they do. Why do the media keep endorsing these type of women? Specifically, why are men more attracted to these type of women? To answer that question in my own belief, if a person sees something once, a person would take note of it. If it happens again, then they will recognize it since it had already occurred before.  But, if it is repeated enough, then eventually, the person is going to eventually believe in it since they are surrounded by it so much. For example, if a person was surrounded by people that were racists, then they might succumb to racists beliefs since they re surrounded by that type of beliefs. So, since men and women watch television so much, this causes the media to keep repeating the same visual of these type of women causing this to be the accepted definition of "beautiful".

      If we want the degradation of women to come to a dissolution, we need to stop feeding our children, our men , and our women the same superficial image of women that consists plastic surgery, Botox, and make up to cover the person that they are deeply insecure about. All women are beautiful. Do not let these commercials trick you into believing you are not.

2 comments:

  1. This was very accurate, commercials and advertisements often use over-sexualized images of women in order to sell a product that is completely unrelated (like the Budweiser ad you have above). Great post!

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  2. This was a great post. While there has been an increase in the number of commercials displaying multiple forms of women, the masses still show only one type of beauty

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